The Sri Lanka Tourism Roadshow and Networking Evenings officially kicked off in the historic city of Madurai in the Indian state of Tamil Nadu on Monday (October 6, 2025). The event is organized by the Sri Lanka Tourism Promotion Bureau (SLTPB) and the Sri Lanka Convention Bureau (SLCB).
The roadshow series will be held in Coimbatore on October 8 and Chennai on October 10. Through this week-long event, the Sri Lanka Tourism Authority aims to further strengthen its presence in the Indian market.
The event is being attended by travel trade professionals, tour operators, MICE planners and media representatives from both countries. Business to Business (B2B) meetings, networking sessions and mutual cooperation forums are being held among them.
