In a grand ceremony, the Bangladeshi-owned travel company East End Tourism was inaugurated at the Al-Shom Market in Makkah, Saudi Arabia. The event was presided over by businessman Nasrul Haque Chowdhury. The ribbon-cutting ceremony was conducted by the Chief Guest, Enayet Hossain Sarkar, Regional Manager of Biman Bangladesh Airlines in Jeddah.

The event was attended by notable guests including Saudi sponsor Fares Muhammad Al-Samari, Director of Travels Abdul Gafur, and Managing Director Mizanur Rahman.
Following the inauguration, a celebratory cake-cutting ceremony was held with the guests. Speaking at the event, the Chief Guest emphasized the growing opportunities for Bangladeshi businesses and investments in Saudi Arabia. He expressed hope that the establishment would provide a safe and reliable platform for expatriates traveling to Bangladesh.
The event saw the participation of expatriates from various professional backgrounds residing in Saudi Arabia.