The Bangladesh Investment Development Authority (BIDA)—the apex Investment Promotion Agency (IPA) of the Government of Bangladesh—has officially launched its newly redesigned website, marking a significant step toward enhancing investor experience and strengthening the country’s investment narrative.
The new platform features high-potential sectors identified in BIDA’s FDI Heatmap and provides streamlined access to key services, policy guidance, and designated focal points across ministries and agencies—serving both prospective and existing investors. As part of this institutional refresh, BIDA has also unveiled a re-modelled logo to reflect its modern, investor-oriented vision.
“International investors often assess and shortlist locations based on the quality of information from IPA websites,” said Nahian Rahman Rochi, Head of Business Development at BIDA. “These platforms play a critical role in providing information, managing inquiries, and conveying competitiveness. A well-structured website can determine whether an investor stays or explores elsewhere. That’s why BIDA’s new site is designed keeping in mind the different stages of investor journey; from exploring opportunities and evaluating market potential to connecting with the right ecosystem for successful execution.”
“The old BIDA website lacked investor centricity and followed a conventional government portal format. It was not empowered to serve as a proactive investment facilitation tool,” said Ashik Chowdhury, Executive Chairman of BIDA. “We’ve changed that. The new platform is aligned with our shift toward an investor-first service model grounded in clarity and strategic engagement.”
BIDA is also actively engaging with strategic investors and partners across key FDI markets to communicate this transformation and reaffirm Bangladesh’s commitment to building a seamless, investor-first ecosystem.
